In this modern age of Facebook, Twitter, LinkedIn, Pinterest, email, websites, Youtube and all the other thousands of digital marketing channels you could be forgiven for getting somewhat overwhelmed. The shear volume of methods to market yourself online is enough to make your head spin. Then when you finally get your mind around what is on offer you then have the small task of cutting through the neverending amount of digital marketing that is out there. Potential customers are bombarded with more and more information on a daily basis. For your brand to be seen it takes a gargantuan effort on your part. And even that needs a bit of luck to make sure you hit the right people.
Of course the modern world of digital marketing can give your business an amazing boost. However, it is more likely going to make you feel overwhelmed and consume your business into the daily information bubble that people consume. This reality is starting to sink in with a few people and now a few businesses are looking back for inspiration. The old ways of doing things are now becoming the stand out methods. They are unique ways of gaining people’s attention and attracting them to your brand. So what are these old methods? Well here are 5 of the best for you to think about.
This one is one of the most creative ways you can attract customers. Get it right and you can stand out amongst all your competitors. You can show your potential clients that you are really different from your competitors. Take the time to be creative with your offering. Think about what your brand is about and represent that in what you send out. Are you creative, expensive and professional or are you young, fun and unique? However you would define your company, direct mail is an excellent physical way you can represent that in your marketing. Do this and I guarantee you will be noticed.
This is all about the personal touch. Some people shy away from networking because they may not be as confident in social settings. However, if you take the time to improve your skills it will be well worth it. The massive benefit of this form of marketing is that you can build strong, lasting personal relationships. It is important for this that you take the time to improve your social skills. If you become good at engaging with others you will find this form of marketing a breeze. Connecting with others like this can build your network and provide you with opportunities very few other forms of marketing can.
A much maligned form of marketing, phone calling really does have its place. There are two ways you can go about this really. It depends on your personal persuasion regarding how you want to run your business. You can hit the phones hard and it all be about numbers. This technique does work to some degree however, it is a bit more about trying to control the numbers rather than results because it is not the most effective way to gain long lasting customers. The second way is a much more long term and effective method of using the phone. You should use it to build relationships. It is a slow burn effect. See it as networking via the phone. You take the time to build trust and form a relationship that will last and provide a much stronger bond between you and your client.
Another great way to portray what your brand is all about is through holding events. They could be workshops, networking or just drinks. Whatever the format, it is an opportunity for you to really show off what you are about, strengthen your relationships and get to know your client base more. You can also use these to build your reputation as being experts in your field. This builds trust and loyalty in your brand.
Word of Mouth
Possibly the oldest form of marketing in the world. Also still the most effective. The power of being recommended from one friend to another is unparalleled in any other marketing. The entirety of digital marketing is based on it. Make it easy for people to share your content because their endorsement will make it ten times more powerful. Now you cannot obviously force people to recommend you but there are things you can do to make it more likely. Give people the materials to make it easy for them to share leaflets, brochures or information booklets that demonstrate what you do. Ensure you build strong relationships with your clients. The closer they feel to you, the more loyal they will be. Provide outstanding service. this is the numero uno. If you wow someone they are going to go out and tell people how good you are. Most importantly of all is to treat them like a human and be a human when communicating with them. Listen, ask questions, take an interest and empathise with them and their life. This will go a long, long, long way to building loyalty and thereby brand advocacy.
So there you have it. The digital world can seem daunting to the best of us. Here are 5 ways you can make a difference to your marketing in the the ‘real’ world. What would you recommend as an alternative to digital marketing?