Getting your marketing right can be difficult. There are so many things you can say, so many people you can talk to and so many places you can find them. So how do you decide how and what to do? Well in today’s blog I will outline 6 simple questions that will allow you to refine any marketing and make sure it is hitting its target.
The first question you need to ask yourself is why are you carrying out this marketing? What is it’s purpose? Is it to fill a workshop with business owners, sell a product to teenagers or inform people about a change in your company? You must first know why you are carrying out a campaign in order to steer your decisions to successfully complete the campaign.
The next step is to know just what you are promoting. Is it a product, a webinar, a new blog or something else? Whatever it is you need to refine it down to it’s simplest form. Many people often try to promote more than one thing at a time. However, it is important you know exactly what you are promoting.
As with any campaign you must also know who exactly you are trying to talk to. Take the time to write down your ideal customer. Once you have done this it will allow you to refine your message to suit that audience. This will ensure you connect with them effectively. Also without this step the next three questions will become very difficult.
After you have looked at exactly who you are going to aim your messaging at the next step is to decide how you will communicate it. Look at where and what you target audience read or watch. This will inform you which formats you can use. Also examine how you are going to write it to maximise its impact with its audience.
This is another step which relies on knowing your audience. It is important to ensure you put your message out there at a time that will optimise its impact with your target audience. When you send your messages out there can have a deep impact on its success. You can test different times to measure how well it does.
The final question is where are you going to place your marketing? Again, as with the previous two questions, this heavily relies on knowing your audience. If you have defined them well enough you will know where your audience is. They may be on social media, the may read newspapers, listen to local radio or watch TV. Whatever it is you need to know where they are and ensure your messages are there for them to see.
Follow these questions and you will find that your marketing becomes easier and easier and also more and more effective.
Knowing the right questions can simplify almost anything. Come and learn how to use the right questions to make more sales at our monthly (free) sales workshop right here at BluKo HQ.