In this modern age of Facebook, Twitter, LinkedIn, Pinterest, email, websites, Youtube and all the other thousands of digital marketing channels you could be forgiven for getting somewhat overwhelmed. The shear volume of methods to market yourself online is enough to make your head spin. (more…)Read More >
There are various ideas that are often argued over regarding marketing within any small business. You have a classic idea of what marketing is; a message informing people of your product or services and why they should buy from you, or a long term and persistent campaign of useful, informative and engaging content to build brand awareness and loyalty. Well there are now…Read More >
Getting your marketing right can be difficult. There are so many things you can say, so many people you can talk to and so many places you can find them. So how do you decide how and what to do? Well in today’s blog I will outline 6 simple questions that will allow you to refine any marketing and make sure it is…Read More >
The discipline of marketing has as many strands as there are hairs on your head. These strands differ from as far as how to measure campaigns to what colour to use in your emails. If you tried to to take in everything at once I am pretty sure you would have a serious information overload; and we get enough of that from the…Read More >
Now there is an unlikely phrase to begin a blog with. It is not something that you may have thought to yourself. However, Ed Miliband’s interview with Russell Brand yesterday is a great example of how important knowing your market is. Although this blog touches on the election, it by no means reflects any political views of mine or BluKo as a whole….Read More >
So last week I finished the blog, The Death of Email, with a cliffhanger on what the next generation of communication will be.
Today there are so many different forms of communication, some are used all the time, some barely get a look in anymore.
Or at least, email as we know it is not going to be the default way to communicate.
I’m sure that you all feel the same as me, that there are just too many spam emails flying about. You give your email address to one questionable website online, probably without even realising, and BOOM, 50+ spam emails…Read More >
Are you the type of person that struggles to get motivated to sell? Forever worried about making those cold calls to drum up business? Or do you simply believe you are no sales person? These thoughts and fears are extremely common in business owners. You may sometimes feel like that you just can’t do it.
What would you say to a world in which…Read More >