This week I came across this video on YouTube (I was not procrastinating, honest). It demonstrates how different the world is compared to how it was even ten years ago. It shows us how selling a product is no longer about money or price it is about trust and peer recommendations. It also gives an insight into how younger generations see the world. It is a fundamental shift from 15-20 years ago. People now grow up with a platform that is constantly changing, it doesn’t discriminate, and it allows you to air your opinions, discover things for yourself and share with others.
This is now the norm, especially with Generation Y. It is important for business to be able to reflect this to attract and retain young talent because this is what they understand. Someone said to me yesterday if you want to build a successful business you need to aim for a legacy and to do that you must build it, not for you, but for the next generation. That is the way you will create a long lasting successful business. This shift in attitudes and expectations is not just coming, it is here, embrace it, live it and be it.