Some of the very best sportsmen and women – for example, Bradley Wiggins, Sir Chris Hoy, Sir Steve Redgrave, Andy Murray, Denise Lewis and Jess Ennis to name a few – have coaches, and no one ever questions the benefit. In fact, some would question them for not having a coach.
In other areas of life a coach is seen as a luxury; or as not necessary at all. Why is this? Running a business can be a lonely and rocky road, and a trusted coach can bring sound guidance, not just for the business itself, but for your life.
Here are just some of the key benefits that having a coach can bring:
– A look in the mirror
A good coach will first ask you to look in the mirror; to reflect; and to work on yourself before you dare to work on others. This can set the tone for your learning journey.
– A different perspective
A good coach will offer a different perspective, and this can be invaluable, especially if you are stuck within your own four walls, working in the business. This new perspective can get you working on the business, and on your life.
– An opportunity for someone to tell you what you really don’t want to hear
There are not many people in a small or medium sized company who will stand up to an owner/MD, and tell them what they don’t want to hear. A good coach will. It is not his job to be nice. His job is to help you improve your business and improve your life. He may not always – in your opinion – know all that is best; nevertheless, your mind will be opened; and you will better see the doors that lead to fresh opportunities.
– A catalyst for change
Your job is not to know every detail – no matter how small – of your business. Your job is to know how best to make your business grow. A good coach can be of great benefit here; especially one who has sound business experience. Working together you will generate new and exciting ideas; and, by translating them into effective action, grow your business.
A coach can confirm whether or not your ideas are fantastic or just fantasy; whether you are making progress through effective action, or just procrastinating. A coach will see to it that you take action.
– A road map to your destination
A coach will help you decide your destination and plan your journey. A coach will help you build a road map, with way points that will help you complete your journey with maximum effectiveness and minimum effort.
– A journey worth making
Make no mistake, life (including business life) is a journey; one to be enjoyed. A coach will ask that you accept responsibility for that journey, and for the actions that you take.
A great coach will improve your performance – both in business and in life. Only ensure that the coach – your coach – is truly aligned with you as a person. Having a coach who is wrong for you will switch you off very quickly.
Now go and find the right one for you!