This week I came across a TED talk video around the power of human beings sharing ideas. Speaker Matt Ridley points out that anything we create these days is the combination of ideas from all around human society. For example he talks about the computer mouse and how it is full of human creations from the plastic that makes it, to the transistors that sit within it. It is through human collaboration and sharing of ideas that we have come to be able to create such advanced technologies. Ridley also points out that it is not down to intelligence of the individual but the strength of the ‘Collective Brain’. By that he means our ability to share our ideas with each other to be able to create new solutions, products or technologies. Our ability to share and collaborate is the absolute fundamental basis for being successful when being innovative.
This talk offers a real insight into the importance of collaboration for the development of new ideas and technologies. Within any business environment it is key to its growth and success to always be looking for innovative solutions. There is no better way to do this than by creating your own ‘Collective Brain’. But how can a business environment go about creating a collaborative environment? Well to do this it is hugely important to first of create a safe and secure environment for all individuals within which they can explore the ideas that they have. Through building a culture based on unconditional respect, which allows all people to develop at their own pace, will create that feeling of safety and trust. Then through creating the conditions within which people can share ideas you will build that ‘Collective Brain’.
The people in your company are the neurons of your brain and everyone’s skills have a place. It is the communication that creates the connections between them and will build you a ‘Collective Brain’.