We would all love to be able to just turn it on and make a sale at the click of our fingers. It is quite the talent if you are able to do that. There are key traits that most great salespeople share, and believe it or not, you can learn how to get better at them. So what are these mysterious traits that they have and how can you learn them?
So first up you need to be likable or in other language be able to build rapport. This sounds like it may be quite difficult to do; you know that feeling when you just don’t get on with someone or they seem to not be engaging with you, we all have felt it. However there are key skills that you can develop to build rapport with someone. Firstly take an interest in the person, ask them questions about themselves and their business. It is important that you want to do this, as there is nothing more off putting than someone who seems to be asking you something just to get something they want. So essentially learn to be interested in others. Showing them that you are interested in them, makes it much more likely that people will like you. Building rapport allows you to build trust with the potential customer.
When selling something you almost always encounter objections. These can really put a spanner in the works of you getting your product sold. A lot of people find this the blockage to making the sale. However great salespeople know that by asking questions you can get to the root cause of their objection. Asking the right things will allow you to unearth the key issues the potential customer has. Then having this information you can address some of the issues and take away those fears that the prospect may have. When you have the ability to build rapport these sorts of conversations become so much easier, as rapport builds trust and trust encourages openness.
This final trait is key to the two above. This is one of the reasons that they say it is much easier to sell a product you believe in. If you have faith in your product you will come across as way more genuine to the potential customer. There is nothing more off putting to a prospect than someone who comes across as fake and seems to be only there to make a sale. You need to really want to help the customer solve a problem they need to solve. You are there to help them and make their life easier. Once you believe in your product and realise you are there to help the customer, you will come across as truly genuine. This will lead to people trusting you more, opening up more and buying more.
Do you think there are other key traits to a great salesperson? Are there areas you need to work on yourself?